Karachi, October 2025 — In a landmark achievement, L’Oréal Pakistan has officially set a Guinness World Record by hosting the World’s Largest Haircare Lesson at Bahria Auditorium, Karachi, marking a proud moment for Pakistan on the global beauty stage.
L’Oréal Pakistan Sets Guinness World Record in Karachi
The event, authenticated through a live virtual adjudication by Guinness World Records, brought together 521 participants under one roof — making history as Pakistan entered the Guinness record books for the first time in the beauty and haircare category.
| Event | Details |
|---|---|
| Record Title | World’s Largest Haircare Lesson |
| Hosted By | L’Oréal Pakistan |
| Location | Bahria Auditorium, Karachi |
| Date | October 2025 |
| Participants | 521 Individuals |
| Lead Expert | Saman Nomani |
| Validated By | Guinness World Records |
| Product Launched | Elvive Hyaluron Pure Shampoo |
| Key Formula | Salicylic Acid + Hyaluronic Acid |
| Purpose | Empowerment through beauty education |
A Celebration of Beauty, Education, and Empowerment
The session was conducted by renowned haircare expert Saman Nomani, who guided participants through science-backed techniques for scalp health, cleansing, and hydration.
The live demonstration emphasized that beauty knowledge can be democratized — accessible to everyone, everywhere.
Speaking at the event, Rehan Saeed, CEO and Executive General Manager of L’Oréal Pakistan, said:
“This milestone is a reminder that beauty can be a catalyst for education, empowerment, and collective progress. Our ambition is to go beyond beauty by shaping conversations that elevate communities. By bringing global expertise to Pakistan, we proudly place the country on the global stage.”
L’Oréal’s Global Vision: Beauty That Educates and Empowers
The record-setting event reflects L’Oréal’s mission that beauty is more than appearance — it’s about impact, education, and empowerment.
By combining science with accessibility, the brand aims to reshape Pakistan’s beauty landscape while empowering individuals, especially women, to lead with confidence and knowledge.
This Guinness World Record reinforces L’Oréal’s global purpose: to “create beauty that moves the world.”
Launch of Elvive Hyaluron Pure Shampoo: Science-Backed Innovation
The event also served as the official launch of L’Oréal’s Elvive Hyaluron Pure Shampoo, a breakthrough in science-based haircare designed for Pakistan’s hot and humid climate.
Formulated with Salicylic Acid to purify the scalp and Hyaluronic Acid to deliver lasting hydration, the shampoo promises oil-free scalp and hydrated hair for up to 72 hours — addressing one of Pakistan’s most common hair issues: greasy roots and dry ends.
For Pakistani consumers, this innovation represents the perfect blend of global research and local adaptation.
Saman Nomani: “Education in Beauty Is Empowerment”
Reflecting on the record-breaking session, Saman Nomani shared:
“Leading this lesson was an incredible opportunity to share practical, science-backed haircare knowledge with so many people at once. This record shows that education in beauty can be both empowering and transformative.”
Pakistan on the Global Stage
The successful execution of such a large-scale event demonstrates Pakistan’s capacity to host world-class initiatives that resonate internationally.
It also aligns Pakistan with L’Oréal’s legacy of Guinness achievements worldwide, placing the nation firmly within a global narrative where science, beauty, and empowerment intersect.
As Rehan Saeed concluded:
“Together, we’ve shown how beauty can unite communities, create impact, and proudly place Pakistan on the global stage.”
